We developed the full product experience from beginning to end: concept - recipe - production - packaging - online retail experience. Working with our partners at Biplane and Marui Co, we created a new product that strikes the perfect balance of “satisfying”, “light” and “sophisticated”. Inspired by the concept, component decided on a unique interpretation of the classic french croissant. In our case, rather than the traditional crescent moon, we decided on a full-moon shaped croissant to represet our concept. We chose to empasize this shape throughout the brand with the inclusion of the circle candy on our signature flavor and in our logo and packaging.
In bringing pleine to life, we carefully considered operational process and logistics at the central kitchen as well as the store in order to maximize efficiencies and bottomline. From concept to customer, component provides full service under one creative vision. Working with our business partners, we brought the product to life on time for its successful debut at Park Marche.
